LEGO Plants Now Made From Real Plants
If you’ve shopped for LEGO recently you may have noticed the super cool Vestas Wind Turbine. We’re big fans (#dadjoke) not only because it includes a little motor to simulate the turbine in motion but the set also includes real plants.
How is that even possible? In efforts to improve sustainability practices, LEGO has recently commenced manufacturing all of its plant pieces from sustainably sourced plant-based plastic. This plant-based polyethylene is created from ethanol produced from sugarcane. The sugarcane used is also notably sourced sustainably in accordance with guidance from the Bioplastic Feedstock Alliance (BFA) and is certified following global standards for responsibly sourced sugarcane.
For a company the size of LEGO this is a small but notable step in the right direction. The move is part of LEGO’s goal to use only sustainable materials in their packaging and core products by 2030. The company has also partnered with World Wildlife Fund for Nature (WWF), as part of efforts to reduce CO2 emissions in manufacturing and supply chain operations.
“It is essential that companies in each industry find ways to responsibly source their product materials and help ensure a future where people, nature, and the economy thrive,” said Alix Grabowski, a senior program officer at WWF. “The LEGO Group’s decision to pursue sustainably sourced bio-based plastics represents an incredible opportunity to reduce dependence on finite resources, and their work with the Bioplastic Feedstock Alliance will allow them to connect with other companies to continue to think creatively about sustainability.”
You can follow the product rollout out at LEGO.com